eSports Growing Pains

We did it, nerds: CBS Interactive (CBSi)  recently announced a partnership with Twitch.TV and Major League Gaming (MLG) to sell advertising on those properties exclusively. Now that professional gaming is gaining legitimacy, let’s turn inward for a moment and work through some “unresolved issues.” MLG Weekends have peaked around 240k+ concurrent viewers. That is awesome, and we hope cross-pollination with CBSi brands like CBSSports, Last.fm, and TV.com will grow that number exponentially. But what does CBSi see in us, anyway? Well, for one, we’re mostly members of the coveted 18-34 demographic, which means our tastes are hardly set in stone. We freely share everything on digital networks that aggregate and resell our information. Best of all, many of us opened our wallets in the past to support our hobby, realizing (wisely) that money talks. There’s nothing more appealing to advertisers than a groundswell of passion that leads to sales — Continue Reading